Augmenting Advertising – Page 189 – Augmenting Advertising

Women In Business

Posted on March 16, 2022 by Augmenting Advertising

This episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband.

Tags: Culture

What Marketing Can Learn from Engineering

Posted on March 16, 2022 by Augmenting Advertising

Someone somewhere in your personal or business network is an engineer. Have a chat with them about what they’re working on. Compare notes on how they get stuff done. Ask them what they think the metaverse will be for.

Tags: Media & Stories

From Building the Metaverse to Engaging With It – Those Brands Who Enter First Will Not Always Win the Race

Posted on March 16, 2022 by Augmenting Advertising

While brands will undoubtably all have to enter this new and exciting playground at some point – with transformed and improved strategies – there is no rush.

Tags: Tech

Reflections on a Year in Retail Like No Other

Posted on March 15, 2022 by Augmenting Advertising

Much of what we have seen over the past two years in retail, is going to remain. Consumers are unlikely to simply switch their phones off and dump ecommerce.

Tags: Culture

Why AI Helps Maximize Product Lifecycle Marketing

Posted on March 15, 2022 by Augmenting Advertising

To grow a product-oriented business in 2022 requires an investment in product lifecycle marketing, bolstered by real-time insights from the millions of customer conversations occurring online.

Tags: Tech

Meet Ibha, Official Mascot for the FIFA U-17 Women’s World Cup

Posted on March 14, 2022 by Augmenting Advertising

The official mascot for the FIFA Under-17 Women’s World Cup 2022 is named Ibha. Ibha is a lioness. Her name translates to “one with good vision or judgment” in the Khasi language typically spoken in northeast India.

Tags:

Forget TCF, Let’s Get Radical and Give Consumers Real Control Instead

Posted on March 14, 2022 by Augmenting Advertising

Too many adtech companies are trying to maintain the status quo (and the arms race that goes with it) that we’ve all lived with for 15+ years.

Tags: Data

How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel

Posted on March 14, 2022 by Augmenting Advertising

With a firm focus on acquisition, expansion and retention, and armed with fresh human-level data, you’re set up for financial marketing success in 2022.

Tags: Marketing

3 Ways Subscriptions Will Help You Thrive in the Ecommerce Era, and How to Get Started

Posted on March 11, 2022 by Augmenting Advertising

To capitalize on and sustain this growth trend, many ecommerce businesses are adding subscriptions to their offerings. To be successful though, they need to keep several factors in mind.

Tags: Tech