Augmenting Advertising – Page 19 – Augmenting Advertising

Mr. Peanut, and the Planters NUTmobile, are Making Their Film Debut in Netflix’s “The Electric State”

Posted on March 11, 2025 by Augmenting Advertising

Brand mascot. Tastemaker. Style icon. And now, movie star! PLANTERS very own Mr. Peanut is making his film debut in Netflix’s original new film “The Electric State” on Friday March 14.

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Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings

Posted on March 11, 2025 by Augmenting Advertising

Mini dramas produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and West Coast production partner Chicano Hollywood

Tags: Streaming

Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely

Posted on March 11, 2025 by Augmenting Advertising

The tools of the past served a purpose, but advertising is quickly growing out of them. New channels deserve new tools and mature channels need updated approaches.

Tags: Streaming

Modernizing the Marketing Engine: Overcoming Legacy Infrastructure Challenges for Growth

Posted on March 11, 2025 by Augmenting Advertising

Agencies that address legacy system bottlenecks, embrace collaborative strategies, and leverage cutting-edge technologies will thrive in the future of marketing. It’s time to build a resilient, agile, and data-powered agency.

Tags: Retail

Meet Orbi, the Iconic Las Vegas Sphere Emoji

Posted on March 10, 2025 by Augmenting Advertising

Orbi made its debut on the Sphere’s LED screen in 2023 and has since been a daily fixture on its exterior making funny faces to capture each day’s feelings and emotions.

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Travel Tourism Is Back. 3 Ways It Impacts Your Media Strategy

Posted on March 10, 2025 by Augmenting Advertising

After spending years trying to recover, a new chapter has arrived for destinations and organizations of all sizes — one of growth.

Tags: Travel

The New Normal Is Expensive: Here’s How Brands Can Still Win

Posted on March 10, 2025 by Augmenting Advertising

Marketers who embrace this shift by reframing purchases as smart investments, offering small luxuries that still feel attainable, and aligning with deeper consumer values will win.

Tags: Marketing

Beyond the Buzz: What Needs to Change in the Industry by Next International Women’s Day

Posted on March 8, 2025 by Augmenting Advertising

From closing the pay gap, to increasing female leadership and tacking performative allyship, here’s what industry voices believe must shift – and how we can make it happen.

Tags: Culture

Follow the Money: Why Smart Brands Think Like Women

Posted on March 7, 2025 by Augmenting Advertising

Brands that fail to see that aren’t just outdated – they’re actively choosing to lose. The money, the influence, the future of spending power is right in front of us.

Tags: Marketing