Augmenting Advertising – Page 190 – Augmenting Advertising

Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions

Posted on March 9, 2022 by Augmenting Advertising

These are only two examples of how today’s global brands have been met with a timely and difficult marketing decision – with each choosing a path that led them to either cheers or jeers on social media.

Tags: Media & Stories

The 4 Rules of Successful B2B Marketing

Posted on March 9, 2022 by Augmenting Advertising

[adbutler zone_id=”376258″] By Karl Kangur, CEO, Result Compass Marketing in the world of B2B needs to take into account certain considerations that don’t apply to customer-faced marketing. For starters, you need to understand how the decision-making process works in the companies you’re pitching to. You need to be prepared for much longer conversion times and longer…

Tags: Marketing

QR Codes & TV Ads – What We Can Learn From The Super Bowl Frenzy

Posted on March 9, 2022 by Augmenting Advertising

An ever-increasing number of mobile users means tapping into what is most convenient for an audience always on the go that expects a more frictionless brand engagement.

Tags: Tech

The Surprising Reason Why the Duolingo Owl is Green

Posted on March 8, 2022 by Augmenting Advertising

Originally, Duo started off as a logo. He didn’t have an expression on his face. When he finally did receive an expression, it wasn’t cute. It was described as… creepy.

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What Shoppers Need From Marketers as the Pandemic Enters Year Three

Posted on March 8, 2022 by Augmenting Advertising

The landscape is changing for shoppers. Heading into year three of the pandemic in the U.S., the Omicron wave of cases is falling about as rapidly as it began.

Tags: Marketing

A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022

Posted on March 8, 2022 by Augmenting Advertising

Regardless of the strategy you choose, be ready for change and pivot as the landscape evolves. With the right approach, you can transform your paid advertising channels and build a strong pipeline for the future.

Tags: SMB

How Brands Can Improve Content Marketing In Niche B2B Industries for 2022

Posted on March 7, 2022 by Augmenting Advertising

Try meeting your audience where they are online, engaging through LinkedIn, and partnering with industry publications to get started.

Tags: SMB

3 Stages of Transitioning for a Cookieless Future

Posted on March 7, 2022 by Augmenting Advertising

There are still some unknowns on the horizon when it comes to how a fully cookieless digital landscape will operate in practice, but that doesn’t mean brands and agencies are directionless.

Tags: Data

Data-Driven Creative Strategies in a Cookieless Future

Posted on March 4, 2022 by Augmenting Advertising

Harnessing first-party data, and ensuring it’s frequently audited will offer a trustworthy foundation to build on. Marketers who start now will have the benefits of valuable insights into their customers’ needs and preferences.

Tags: Data

8 Ways to Take Your Small Business to the Next Level with Expert Advice

Posted on March 4, 2022 by Augmenting Advertising

Successfully managing a small business involves a lot of nuances and efficient practices. When entrepreneurs know where and how to focus their efforts, their companies have a better chance of soaring.

Tags: SMB