Augmenting Advertising – Page 192 – Augmenting Advertising

Why Partnerships Will Pave the Way to Data Privacy Success

Posted on February 23, 2022 by Augmenting Advertising

How can brands continue to find safe and engaging ways to connect with consumers in this complicated environment?

Tags: Data

California Love: How This Year’s Super Bowl Used The Sounds Of Nostalgia To Unite Audiences

Posted on February 23, 2022 by Augmenting Advertising

for the brands who had commercials during the broadcast, spending on average $6.5million for a 30-second slot, they want to know whose ad ‘won’ with 100 million TV watchers.

Tags: Marketing

Synthetic Media in Video Production: From Red Herring to Mainstream

Posted on February 22, 2022 by Augmenting Advertising

Like any new technology, synthetic media has received a lot of negative press over the last few years and has been seen as somewhat of a red herring due to some using it to spread disinformation.

Tags: Streaming Tech

How Brands Win With NFTs and Web3

Posted on February 22, 2022 by Augmenting Advertising

NFTs are still in such an early phase that no one brand or marketing team is doing it perfectly just yet, but that’s not stopping the deluge of brands jumping in.

Tags: Tech

Personalization, Programmatic, and Privacy: Creating the Ultra-Personalized Experiences Consumers Want

Posted on February 21, 2022 by Augmenting Advertising

Through strategic technology activation, smart marketers can create ultra-personalized advertising experiences and still respect consumer privacy.

Tags: Tech

Do You Want Mayo With That? Putting Purpose on the Marketing Menu

Posted on February 21, 2022 by Augmenting Advertising

Purpose should be treated in the same way as any other marketing activity. Before you take any action, you have to start with the simple question: what’s the KPI?

Tags: Marketing

Accessing Captive Audiences: New Data Illustrates The Power Of Gaming

Posted on February 18, 2022 by Augmenting Advertising

Fifteen hours per week. That’s how much time a recent Cint study showed people are gaming, according to data gathered from a cross-section of nationally representative consumers in the U.K., the U.S. and India.

Tags:

The Future of Ad Effectiveness in a Post-Nielsen World

Posted on February 18, 2022 by Augmenting Advertising

[adbutler zone_id=”376256″] Emerging Social Commerce Channels Requires Innovative Measurement Tools By Jeff Bander, Head of U.S., Eye Square For nearly seven decades, the concept of measuring advertising effectiveness has been synonymous with a single name: Nielsen. However, 2021 saw a sea change for TV and video advertising. The Video Advertising Bureau (VAB), representing the interests…

Tags: Data

In the “Cookie Apocalypse” Context Matters – Now More Than Ever

Posted on February 18, 2022 by Augmenting Advertising

Technology can help us truly understand the context of a digital environment and pair that with dynamic and engaging ad creative in real time. And when you get that right, consumer attention naturally follows.

Tags: Data

2022: The Year of the Great Reset

Posted on February 17, 2022 by Augmenting Advertising

The Great Reset will be remembered not by its initial calling card of ‘the great resignation’ but by the long-term shift in leaders prioritising learning and sparking the infinite power of the great retention.

Tags: Culture