The action on the field during the big game between the L.A. Rams and Cincinnati Bengals was matched only by the advertising contests that played out during the commercial breaks.
Tags: Media & Stories
Augmenting Advertising
The Coinbase QR Ad Doesn’t… Add Up
Talk to any mobile app marketer who has run a launch plan and you’ll hear stories of one-day surges and topping the App Store charts, only to be left with the disappointing reality that such a surge of users is rarely—if ever—sustainable. That appears to be the case for Coinbase, as well.
Tags: Media & Stories
Winter Olympics Audience Data is About Winter Sports. Until it Isn’t.
Why Partnerships Will Pave the Way to Data Privacy Success
California Love: How This Year’s Super Bowl Used The Sounds Of Nostalgia To Unite Audiences
Synthetic Media in Video Production: From Red Herring to Mainstream
How Brands Win With NFTs and Web3
Personalization, Programmatic, and Privacy: Creating the Ultra-Personalized Experiences Consumers Want
Do You Want Mayo With That? Putting Purpose on the Marketing Menu
Accessing Captive Audiences: New Data Illustrates The Power Of Gaming
Fifteen hours per week. That’s how much time a recent Cint study showed people are gaming, according to data gathered from a cross-section of nationally representative consumers in the U.K., the U.S. and India.
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