Augmenting Advertising – Page 196 – Augmenting Advertising

How Connected Marketing Helps Brands Meet Customer Experience Expectations

Posted on January 31, 2022 by Augmenting Advertising

To meet consumers expectations now, brands need to deliver one-to-one experiences across channels that meet customers where they are in their journey. A “Connected Marketing” approach gives brands the capability to do this.

Tags: Media & Stories

A Reality Check for the Post-Cookie World

Posted on January 28, 2022 by Augmenting Advertising

Ultimately, replacing third-party cookies is about the industry working together to help brands connect with people in a responsible and privacy-compliant way.

Tags: Data

M&A Fever: What the Rise of Mergers and Acquisitions in CTV Means for the Industry

Posted on January 27, 2022 by Augmenting Advertising

Let’s get one thing clear: Connected television (CTV) is TV. It is the same experience happening on the same screen in the same room. Seriously – the reach is now there and advertising spend on CTV is on track to reach $13.4 billion by the end of this year.

Tags: Streaming Tech

What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns

Posted on January 27, 2022 by Augmenting Advertising

Taking a dedicated, strategic approach to this key medium can help to develop better ads for candidates and deliver more relevant ads to viewers.

Tags: Culture Data Streaming

Will Chester Cheetah Make a Cheetos Cameo During the Super Bowl?

Posted on January 26, 2022 by Augmenting Advertising

There’s one thing we know for sure about Super Bowl LVI. It’s going to be a Flamin’ Hot Super Bowl.

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The Era of Broad Target Segmentation Is Over

Posted on January 26, 2022 by Augmenting Advertising

As the nation continues to diversify, brands must broaden their ideas of a target audience. They must move away from defining their consumers in traditional, broad segments like Gen Z or Gen X, and understand the diverse range of individual needs.

Tags: Data

Closing The Opportunity Gap: How To Give By Teaching What We Know

Posted on January 25, 2022 by Augmenting Advertising

Whether you are a nonprofit, an individual, or a company looking for ways to give back, here are a few best practices as we collectively seek to give back and teach what we know.

Tags: Media & Stories

Magic of Mindset: How Contextual Strikes a Chord with Viewers – Before They Hit “Skip Ad”

Posted on January 25, 2022 by Augmenting Advertising

Like the tectonic plates that shift beneath our feet, the digital advertising industry is in a state of flux. The landscape as we know it is changing dramatically, driven by a series of dynamic forces that create both opportunities and risks.

Tags: Data

The Marketer’s Dilemma: Redefining Gen Z

Posted on January 24, 2022 by Augmenting Advertising

Gen Z could fuel growth, but they could also limit it. The actual problem, however, is not with Gen Z, it’s with the hard and fast definitions we use to label them.

Tags: Culture