Augmenting Advertising

A privacy-centric world isn’t coming—it’s already here. And in this new, more complex reality, brands can’t rely on yesterday’s playbook.

It’s time to stop chasing fleeting attention and start building communities that thrive. The rewards? Loyalty, advocacy, and the kind of trust that turns customers into lifelong allies.

If you’re a small business owner yourself, the message is simple: Stay adaptable, keep innovating, and never stop connecting with your customers.

Instead of navigating to specific apps, websites and search results, people will simply pull up videos, articles or even audio when they want it.