Augmenting Advertising – Page 200 – Augmenting Advertising

Social Commerce Saved Our A$$

Posted on January 3, 2022 by Augmenting Advertising

With around 3.9 billion global active users on social media, brands have to be on all platforms to make it big and reach half of the world’s population – what a gold mine to tap into!

Tags: Culture Data

Why It Pays To Segment Your Audience: A Guide To Finding More And Better Prospects

Posted on January 1, 2022 by Augmenting Advertising

Check out the latest eBook by Claritas, the industry’s leading provider of segmentation models for marketers.

Tags: Data

Insights on How Major Hotel Chains Advertised Before the Holidays

Posted on December 23, 2021 by Augmenting Advertising

Overall, the data supports how younger people are more willing to travel during this time, and as such hotel chains are making sure they reach them in the places they visit the most.

Tags: Data

2022: Top 5 Themes to Watch in Public Relations

Posted on December 22, 2021 by Augmenting Advertising

From a branding perspective companies will need to show accountability and prove they are acting on the changes they promised to make in 2021.

Tags: Media & Stories

Why Postcode Data Could Be the Secret to Private Equity Success

Posted on December 22, 2021 by Augmenting Advertising

We get blindsided by digital, but usually identifying specific groups of people to target is a really powerful way to start testing performance. The key to delivering this is the humble postcode.

Tags: Data

WTF Happened to Mobile Advertising in 2021?

Posted on December 21, 2021 by Augmenting Advertising

With mobile advertisers still grappling with the post-IDFA world, more iOS developments expected and Android changes on the (near) horizon, 2022 will be turbulent too.

Tags: Tech

Shifts in Career Aspirations and Higher Education: How Gen Z’s Path Has Been Impacted by Social Media

Posted on December 20, 2021 by Augmenting Advertising

Gen Z is going to be the generation of entrepreneurs, freelancers, and creatives. As a brand it is going to be imperative to keep your finger on this conversation, stay informed on the needs and wants of the younger generations, and lend your hand in facilitating the new iteration of education.

Tags: Culture

The Forces That Will Reshape Nonprofit Marketing in 2022

Posted on December 20, 2021 by Augmenting Advertising

Going into 2022, nonprofit marketers have a unique opportunity to tear up their old playbooks and forge new territory for their organizations in terms of channel mixes, data sets and audience insights.

Tags: Culture

The Year of the E-commerce Accelerator

Posted on December 17, 2021 by Augmenting Advertising

Brand aggregators and accelerators are not really competitors but different approaches to the same goal: sustained growth for brands. And with all the aggregation that has already occurred in the past few years, perhaps acceleration will be the mandate for 2022 and beyond.

Tags: Tech

How Accessible Art Readied Consumers for AI-Driven Brands

Posted on December 17, 2021 by Augmenting Advertising

Tech-driven experiences provide a cool brand immersion and a low barrier to entry for the use of AI. Impactful, tangible instances of tech used for good, while brands getting involved capture greater share of attention.

Tags: Tech