Augmenting Advertising – Page 201 – Augmenting Advertising

How Direct-To-Consumer Brands are Leading the Way for TV

Posted on December 15, 2021 by Augmenting Advertising

DTC brands are leading the way, showing how to reach audiences with relevant ads, while using data-driven insights to prove performance.

Tags: Data

The Secret Weapon of Retail Media: Why Creative Matters More Than Ever

Posted on December 14, 2021 by Augmenting Advertising

In a period of such comprehensive change, it can be difficult to assess the impact of a single trend. However, one overarching shift can help to explain many of the other changes taking place in retail and commerce: the convergence of media and retail.

Tags: Marketing

Why The U.S. Urgently Needs Media Compliance Auditing

Posted on December 13, 2021 by Augmenting Advertising

Navigating the media world has become increasingly difficult for advertisers as there continues to be an ever-growing number of agency, or agency-related parties and external supplier influences involved in the delivery of campaigns.

Tags: Data

A Sustainable Future: Designing Greener Experiences and Using Technology to Reduce Our Footprint

Posted on December 13, 2021 by Augmenting Advertising

Just as the cause of climate change is multifaceted, the ways in which we can design greener digital products is not a singular silver bullet solution either.

Tags: Tech

CTV 2022: Attribution, Fragmentation, Clean Rooms and More

Posted on December 13, 2021 by Augmenting Advertising

By getting in on the ground, advertisers can build strong relationships with publishers and other players while helping to build the foundation that many others will soon discover.

Tags: Media & Stories Streaming Tech

Microsoft, Xandr, Bayer Healthcare and LiveRamp: Preparing for the Cookieless Future Before It’s Too Late

Posted on December 10, 2021 by Augmenting Advertising

The takeaways are clear: the sooner solutions like LiveRamp’s Authenticated Traffic Solution are implemented, the more time there will be to test and iterate, providing consumers with the value experience they expect.

Tags: Data

TikTok – it’s Christmas O’Clock!

Posted on December 10, 2021 by Augmenting Advertising

Campaigns in the omnichannel environment might be better thought of, not as branches on a tree, but as snowflakes: a vast range of unique moments with shared characteristics.

Tags: Data

How Advertisers Can Reach Growing Audiences in Digital Audio

Posted on December 10, 2021 by Augmenting Advertising

The continued growth of smartphone and smart speaker ownership solidifies digital audio as a growth opportunity advertisers would do well to take seriously.

Tags: Culture Media & Stories

Corporate Social Responsibility: It’s No Longer an Option

Posted on December 9, 2021 by Augmenting Advertising

Now more than ever, it’s imperative for brands to show that they legitimately support causes that are important to consumers, in ways that are not just “lip service.”

Tags: Culture

Climbing the Digital Experience Maturity Pyramid

Posted on December 9, 2021 by Augmenting Advertising

Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.

Tags: Marketing Tech