Twenty years have passed since Hagrid and Harry began one of cinema’s greatest adventures. The eight movies since have grossed almost $8 billion in box office revenue alone, confirming Harry Potter as one of the most significant – and successful – franchises of our age.
Augmenting Advertising
6 Steps to Content Strategy Success
Consumer Behaviors and On-Demand Delivery: Technology in Overdrive
Level Up Your Loyalty: Gamify to Boost Engagement
By Todd Hedberg, The Lacek Group Every parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. Who can sit still the longest? Counting backward from 100. Twenty questions. These are just a few of the go-to, often impromptu, games that can help rein in potential chaos. It’s amazing how…
A Conversation with Nestlé on the ROI of Inclusivity
Four Ways That Marketers Could Help 50+ Travelers Hit the Road Again – Safely
Advertising Week New York 2021 Trend Report
This report brings key trends from AWNewYork to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.
Data Collaboration is a Competitive Necessity
While some organizations have deep data on their individual customers, few have the breadth to compete effectively without collaboration. Leveraging your best data along with another company’s best data has become a competitive necessity, giving you a breadth and depth of insight you may lack.