Augmenting Advertising – Page 204 – Augmenting Advertising

Stay Calm. There Is A New Path Forward

Posted on November 30, 2021 by Augmenting Advertising

The anxiety and fear are normal. But through the fog of uncertainty, there are many reasons to maintain calm and stay the course.

Tags: Marketing

How to Drive Conversions on Content Pages

Posted on November 30, 2021 by Augmenting Advertising

Getting everything from the information on the page, to the CTA right will ensure the work you do up to the point of decision really does pay off.

Tags: SMB

The Art and Science of Driving Growth in the Streaming Wars: Lessons from Croud and BritBox

Posted on November 29, 2021 by Augmenting Advertising

Data is the most powerful weapon available to brands in the streaming wars. Combining strong measurement with curiosity and creativity will allow these brands to compete in this hyper competitive environment.

Tags: Data Streaming

The Challenges Facing Influencer Marketing Regulations

Posted on November 29, 2021 by Augmenting Advertising

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

Tags: Culture

Privacy: The Digital Transformation That Should Have Happened Yesterday

Posted on November 29, 2021 by Augmenting Advertising

Brands are mired in rules, but short of the tools required to automate and enforce privacy at scale.

Tags: Data

How Can Brands Use Black Friday as Part of Their Marketing Strategy?

Posted on November 26, 2021 by Augmenting Advertising

Black Friday is a crucial day in the retail calendar, and this year, sales are predicted to hit a record £9.1 billion. What was once a single shopping day is now a full weekend: Black Friday, Small Business Saturday and Cyber Monday all play a part in jump-starting the holiday shopping season. So how can…

Tags: Culture

Leveraging the Potential of Interactive Ads – A New Future for Advertising?

Posted on November 26, 2021 by Augmenting Advertising

By Gökçe Nur Oguz – CEO and Co-Founder of Playable Factory The mobile games industry has a long and successful track record of driving innovation in advertising. But with the multiple soft and full game launches that are characteristic to the space, along with frequent, high intensity A/B testing and product updates, it prompts the…

Tags: Marketing

Digital Audience Models Don’t All Look-Alike

Posted on November 24, 2021 by Augmenting Advertising

Models built on anonymous, cohorted data give retailers the ability to target based on category or brand purchases while respecting individual’s privacy, assuming the seed file is excluded from the audience. High quality models can create addressable segments that predict purchases with better than 90% accuracy.

Tags: Data

The Value of a Regional Approach to Streaming TV Media Buys

Posted on November 23, 2021 by Augmenting Advertising

Regional buys, targeting streamers specifically, are quickly becoming the next logical step in a comprehensive media campaign.

Tags: Data Tech

Move Beyond Storytelling to Enriched Visual Hypertelling

Posted on November 23, 2021 by Augmenting Advertising

Consumers expect highly relevant content and brand experiences while also demanding more digital privacy. Enter enriched visual hypertelling, a creative storytelling approach fueled by first-party data.

Tags: Media & Stories