Augmenting Advertising – Page 208 – Augmenting Advertising

AW360 Q&A: OkayMedia’s First Female CEO Talks Championing New Wave of Media

Posted on November 9, 2021 by Augmenting Advertising

In the following Q&A, we chat with Isha Sesay, OkayMedia CEO and former CNN journalist, to get her thoughts on the rise of female leaders in media, emerging media trends that could make an impact in 2022 and more.

Tags: Marketing

Unique Data and Insights for Connecting with Year-End Jet-Setters

Posted on November 9, 2021 by Augmenting Advertising

Given the lingering impact of the pandemic on attitudes toward travel, it’s more important than ever that marketers be able to operate with scalpel precision in targeting their ad spend.

Tags: Data

5 Things Brands Can Learn from Neighborhood Data

Posted on November 9, 2021 by Augmenting Advertising

A recent Nextdoor survey found that 73% say neighbors are their most important community. This enthusiasm for the neighborhood extends to nearly every aspect of their lives, from how they’re socializing to which businesses they’re supporting.

Tags: Culture Data

Research Suggest Marketers Must Evolve The Men’s Fitness Category

Posted on November 8, 2021 by Augmenting Advertising

According to Scott Bower, Co-Founder of brand consultancy Current Forward, brands in the men’s wellness space need to do extensive research with consumers to truly understand their mindsets, motivations and emotions.

Tags: Culture

Get Creative With Email To Craft The Right Travel Messaging

Posted on November 8, 2021 by Augmenting Advertising

The pandemic created a variety of shifts for destination marketers. Drive markets increased, while fly markets went way down, then transitioned into a bumpy recovery.

Tags: Marketing

How to Keep Gen Z From Breaking Up With You

Posted on November 5, 2021 by Augmenting Advertising

Brand loyalty is down. “Genuinfluencers” are in. YOLO is here to stay. Confused? Fear not – here’s how to re-engage with younger consumers, on their terms.

Tags: Culture

Have You Got HER Back?

Posted on November 5, 2021 by Augmenting Advertising

The pandemic took a disproportionate toll on women, but we’ve got the stats – and the solutions – to build fresh brand-led conversations that will work.

Tags: Culture

Why Tech-Enabled Healthcare is (Totally) Here to Stay

Posted on November 5, 2021 by Augmenting Advertising

Patients are now digital-savvy consumers, forcing the medical sector to shift from B2B to B2C – bringing plenty of opportunities for growth in the process.

Tags: Culture Tech

How Venus Williams Took Her Business Game to a New Level

Posted on November 5, 2021 by Augmenting Advertising

People know Venus Williams as a tennis champion and Olympian. However, they may not know her as an entrepreneur. As it turns out, Venus is passionate about tennis and design.

Tags: Marketing

5 Lessons I Learned From Launching An Agency During Covid

Posted on November 5, 2021 by Augmenting Advertising

In January of 2020, I launched the U.S. office of BAM Strategy, a 25-year-old independent digital agency headquartered in Montreal. It was, without question, one of the most exciting moments of my career and a milestone for which I’d spent the better part of a year prepping and planning.

Tags: Marketing