Augmenting Advertising – Page 21 – Augmenting Advertising

Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely

Posted on March 11, 2025 by Augmenting Advertising

The tools of the past served a purpose, but advertising is quickly growing out of them. New channels deserve new tools and mature channels need updated approaches.

Tags: Streaming

Modernizing the Marketing Engine: Overcoming Legacy Infrastructure Challenges for Growth

Posted on March 11, 2025 by Augmenting Advertising

Agencies that address legacy system bottlenecks, embrace collaborative strategies, and leverage cutting-edge technologies will thrive in the future of marketing. It’s time to build a resilient, agile, and data-powered agency.

Tags: Retail

Meet Orbi, the Iconic Las Vegas Sphere Emoji

Posted on March 10, 2025 by Augmenting Advertising

Orbi made its debut on the Sphere’s LED screen in 2023 and has since been a daily fixture on its exterior making funny faces to capture each day’s feelings and emotions.

Tags:

Travel Tourism Is Back. 3 Ways It Impacts Your Media Strategy

Posted on March 10, 2025 by Augmenting Advertising

After spending years trying to recover, a new chapter has arrived for destinations and organizations of all sizes — one of growth.

Tags: Travel

The New Normal Is Expensive: Here’s How Brands Can Still Win

Posted on March 10, 2025 by Augmenting Advertising

Marketers who embrace this shift by reframing purchases as smart investments, offering small luxuries that still feel attainable, and aligning with deeper consumer values will win.

Tags: Marketing

Beyond the Buzz: What Needs to Change in the Industry by Next International Women’s Day

Posted on March 8, 2025 by Augmenting Advertising

From closing the pay gap, to increasing female leadership and tacking performative allyship, here’s what industry voices believe must shift – and how we can make it happen.

Tags: Culture

Follow the Money: Why Smart Brands Think Like Women

Posted on March 7, 2025 by Augmenting Advertising

Brands that fail to see that aren’t just outdated – they’re actively choosing to lose. The money, the influence, the future of spending power is right in front of us.

Tags: Marketing

Escaping the Walled Garden: Ads in an Unchecked Media World

Posted on March 7, 2025 by Augmenting Advertising

In an increasingly unpredictable world, the amount of questionable and dangerous content within the walled gardens will only increase.

Tags: Tech

Put Your Money Where Your Mouth Is Beyond Just International Women’s Day

Posted on March 6, 2025 by Augmenting Advertising

What could, and should, brands and agencies be doing to go beyond symbolic gestures and truly invest in advancing women’s empowerment? We spoke with three senior leaders across adland to get their thoughts.

Tags: Culture

How Can AI Be Used More Sustainably by MMA

Posted on March 6, 2025 by Augmenting Advertising

Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.

Tags: AI