When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today.
Tags: Culture
Augmenting Advertising
Culture of Influence: From Creator to Corporation
Authenticity in Advertising
Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.
Building Brand-Agency Relationships that Move at the Speed of Digital
Five Things All Brands Need to Know about Out of Home Advertising Going into 2022
While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media.
Twitter Chat: The Future of Measurement
How Global Citizen Used Data-Driven Creativity to be Ready For What’s Next
To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies.
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Happy 60th Birthday, Charlie!
The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.
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Keep COVID Stress Out of Your Customer Communication
Getting Ready For What’s Next in Video
Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping.
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