Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.
Tags: Culture
Augmenting Advertising
Twitter Chat: The Elements of a Great Brand Presented with Nielsen
How Top Fashion Brands are Advertising on Social Media
Why Attention is the Business We’re In
By Steven Piluso, EVP, Managing Director, Strategy, OMD USA [adbutler zone_id=”376258″] If you work in a media agency, you’ve probably gotten this question from friends or family: “So, what is it that you do exactly?” The next time they ask, instead of trying to explain that, no, your job isn’t like Don Draper’s – is…
Tags: Marketing
Greenwashing, Greenwishing, and Other Deadly Sins
By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies (LinkedIn) [adbutler zone_id=”376258″] You wouldn’t think an animated otter cheerfully strumming a guitar and generically encouraging a diverse array of carefully assembled U.K. residents to recycle would invoke controversy. On its face, it sounds pretty innocuous (or um, innocent, if…
Tags: Marketing
When Is It Okay to Use Famous Faces in Your Marketing Materials?
Head of Shutterstock’s Rights and Clearance department, Corky Balch, discusses the legality of using famous faces for your next campaign.
Tags: Media & Stories