Deborah Stafford-Watson, Head of Provocation & Strategy UK at Elmwood, explores the profound shift in messaging at the core of women’s health care products.
Tags: Culture
Augmenting Advertising
Twitter Chat: The Importance of Representation in Media Presented with Nielsen
Watch: Tips for Showing “Mature Female Friendships”
If you’re marketing to women over 40, take the time to understand what that looks like. Here’s some advice to get you started. Welcome to Shutterstoop, a video series in which Shutterstock’s senior director of content marketing, Jennifer Braunschweiger (shown center), has a casual conversation with a colleague from her stoop in Brooklyn, New York….
Tags: Culture
Ready for Growth: How Mondelēz International Scaled Human Connection
Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass marketing to deliver “empathy at scale.”
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Introducing the 2021 Madison Avenue Walk of Fame Winners!
Immersion is Far More Than a Personal Playlist
Twitter Chat: The Elements of a Great Brand Presented with Nielsen
How Top Fashion Brands are Advertising on Social Media
Why Attention is the Business We’re In
By Steven Piluso, EVP, Managing Director, Strategy, OMD USA [adbutler zone_id=”376258″] If you work in a media agency, you’ve probably gotten this question from friends or family: “So, what is it that you do exactly?” The next time they ask, instead of trying to explain that, no, your job isn’t like Don Draper’s – is…
Tags: Marketing
Greenwashing, Greenwishing, and Other Deadly Sins
By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies (LinkedIn) [adbutler zone_id=”376258″] You wouldn’t think an animated otter cheerfully strumming a guitar and generically encouraging a diverse array of carefully assembled U.K. residents to recycle would invoke controversy. On its face, it sounds pretty innocuous (or um, innocent, if…
Tags: Marketing