As the reality of a soon-to-be cookieless world sets in for publishers, all eyes are on the need to diversify revenue streams and forge deeper connections with readers through insights gleaned from first-party data.
Tags: Data
Augmenting Advertising
How Becoming a Customer-Centric Business Starts with Humanising Data
How Branding In Games Has Come Of Age
The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed.
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Marketing the Pet Food Renaissance
The State of CX in 2021 – Why Technology and Strategy Reign Supreme
How to Create the Most Clickable Video Content, According to AI
Which colors work best on screen? How many people should you cast? The answers are as much about science as they are about art. By Bridget Johnston Shooting a brilliant video takes a fair amount of vision and instinct, no doubt. But, it can also take a lot of guesswork. How can you ever really know…
Tags: Media & Stories
Why the Future of B2B Must Be Guided by Emotion
[adbutler zone_id=”376258″] By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and marketing based solely on product details and features are coming to an end — and that’s a good thing. All too often in the past, communications throughout the B2B buying cycle have been largely product-centric and fact-based. And…
Tags: Marketing