Augmenting Advertising – Page 215 – Augmenting Advertising

Digital’s White Whale: Marketing on Reddit

Posted on October 4, 2021 by Augmenting Advertising

Reddit is infamous for being a marketing graveyard. It is full of buried links from entrepreneurs and marketers that just didn’t “get it.” So how do you “get it” and avoid falling into the trap?

Tags: Marketing

How Precision Analytics Can Drive Audience Relevance and Campaign Impact

Posted on October 4, 2021 by Augmenting Advertising

The Almond Board of California has partnered with us since 2000 to increase demand, consumption, and positive perceptions of almonds globally. Our tenure began with an innovative nutrition-based marketing platform and has evolved ever since.

Tags: Marketing

The Name’s Brand… James Brand

Posted on September 30, 2021 by Augmenting Advertising

The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.

Tags: Marketing

Tech And Trust: Forging The First-Party Future Of Adtech

Posted on September 30, 2021 by Augmenting Advertising

If we are to be prepared for this brand-new ad ecosystem, we still need to address the challenges of data disparity and privacy-compliance that are causing so much concern.

Tags: Tech

Digital Media’s Loss is CTV’s Gain

Posted on September 30, 2021 by Augmenting Advertising

The past year has not been kind to digital media. From the (now-delayed cookie-apocalypse) to Facebook’s continual political troubles to increased scrutiny on digital privacy, it’s safe to say digital media has not had a good 2021.

Tags: Data Streaming

Does Third-party Data Need a Rebrand?

Posted on September 30, 2021 by Augmenting Advertising

Third-party data, the product, is better than ever. It’s ethically sourced and privacy-compliant and will remain so even after cookies fall away.

Tags: Data

Inside Google Marketing: 3 Rules Driving Our Holiday Retail Strategy

Posted on September 28, 2021 by Augmenting Advertising

By Michelle Scruggs, Performance Media Lead at Google North America The holidays are a critical season for Google Media Lab. We’re the team that plans, buys, runs, and assesses media on behalf of Google’s brands. As head of performance media for North America within Media Lab, my team focuses on how to best position direct…

Tags: Culture

Amazon Gets The Whole Picture

Posted on September 28, 2021 by Augmenting Advertising

When the Amazon juggernaut rolls into a sector, market dominance is assured – it’s a question of when not if. Its latest venture? The trusty television set.

Tags: Marketing