Augmenting Advertising – Page 216 – Augmenting Advertising

How Audio Attribution Can Transform Multichannel Campaigns

Posted on September 27, 2021 by Augmenting Advertising

Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at long last, we can measure just how much.

Tags: Tech

How To Keep The Party Going In A Cookie-Free Future

Posted on September 24, 2021 by Augmenting Advertising

While we have never completely relied on third-party cookies – by offering Commercial Mix Modelling we don’t need them to measure effectiveness – we are indirectly affected.

Tags: Data

The Forgotten Enabler of Online Personalization & Identity: Direct Mail

Posted on September 24, 2021 by Augmenting Advertising

The modern age heavily features information overload, with constant competing demands for our attention and patronage.

Tags: Marketing

Why Every Company Should Target Hispanic Consumers (Starting Immediately)

Posted on September 23, 2021 by Augmenting Advertising

With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers.

Tags: Culture

3 Strategies To Bring Your Audience And Advertisers Closer In A Cookie-Less World

Posted on September 23, 2021 by Augmenting Advertising

The ground is already shifting when it comes to cookies. During this transition period, I thought it might be helpful to share a bit about our approach to cookies (or the lack thereof).

Tags: Data

Publishers, Now Is Not the Time to Kick the Cookie Can Down the Road

Posted on September 23, 2021 by Augmenting Advertising

The move to a cookieless world isn’t like the dozens of other tech pivots that have kept publishers on their toes in recent years. This isn’t just a bridge to be crossed when publishers come to it. This move is the big one.

Tags: Data

How To Reach CTV Audiences In The Premium, Privacy-First Video Landscape

Posted on September 22, 2021 by Augmenting Advertising

The ‘old’ has become new once again for TV and video advertising. As a premium environment, traditional TV has historically given advertisers a much greater reach using contextual targeting; with campaigns based around content.

Tags: Streaming Tech

Exploring the Concept of DIY Data and the Future of Data as a Service

Posted on September 22, 2021 by Augmenting Advertising

Customer behaviors and attitudes are always shifting, and the businesses that are best positioned to understand, reach, and market toward those shifts are the ones that will succeed in scaling revenue.

Tags: Data

Covid Ad Pitch: Keep Moving

Posted on September 22, 2021 by Augmenting Advertising

Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign.

Tags: Culture

Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time

Posted on September 21, 2021 by Augmenting Advertising

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.

Tags: Marketing