Augmenting Advertising – Page 217 – Augmenting Advertising

Publishers, Now Is Not the Time to Kick the Cookie Can Down the Road

Posted on September 23, 2021 by Augmenting Advertising

The move to a cookieless world isn’t like the dozens of other tech pivots that have kept publishers on their toes in recent years. This isn’t just a bridge to be crossed when publishers come to it. This move is the big one.

Tags: Data

How To Reach CTV Audiences In The Premium, Privacy-First Video Landscape

Posted on September 22, 2021 by Augmenting Advertising

The ‘old’ has become new once again for TV and video advertising. As a premium environment, traditional TV has historically given advertisers a much greater reach using contextual targeting; with campaigns based around content.

Tags: Streaming Tech

Exploring the Concept of DIY Data and the Future of Data as a Service

Posted on September 22, 2021 by Augmenting Advertising

Customer behaviors and attitudes are always shifting, and the businesses that are best positioned to understand, reach, and market toward those shifts are the ones that will succeed in scaling revenue.

Tags: Data

Covid Ad Pitch: Keep Moving

Posted on September 22, 2021 by Augmenting Advertising

Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign.

Tags: Culture

Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time

Posted on September 21, 2021 by Augmenting Advertising

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.

Tags: Marketing

Optimising Your Product Pages For Search This Christmas

Posted on September 21, 2021 by Augmenting Advertising

Being prepared or not for the seasonality of your industry can see your sales and revenue skyrocket or take a turn for the worse – let’s hope it’s not the latter!

Tags: Marketing

Out of Home’s Resilience Prompts NYC to Recognize the Importance of OOH and Digital Signage

Posted on September 20, 2021 by Augmenting Advertising

NYC Mayor Bill de Blasio has proclaimed the week starting October 11 as New York Digital Signage Week. While it’s true that out of home was impacted more than other ad mediums over the past 18 months, the sector has rallied back steadily.

Tags: Media & Stories

How to Be Ready for Holiday Shoppers This Year

Posted on September 20, 2021 by Augmenting Advertising

Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.

Tags: Marketing

Why Brands Are Moving Audience Research In-House

Posted on September 20, 2021 by Augmenting Advertising

The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years.

Tags: Marketing

Why Post-Cookie Targeting Solutions Can Not Retread Old Ideas

Posted on September 20, 2021 by Augmenting Advertising

The advertising technology industry has spent most of the past 18 months developing plans and products to fill the white space in targeting that will be exposed when Google finally stops supporting third-party cookies in its Chrome browser.

Tags: Data