Augmenting Advertising – Page 218 – Augmenting Advertising

Looking Beyond Host-Read Ads to Make an Impact in Audio

Posted on September 14, 2021 by Augmenting Advertising

As podcast listenership continues to skyrocket, marketers are allocating a greater portion of their media budgets to this increasingly popular medium. Today, advertisers are spending more on podcast advertising than ever before.

Tags: Culture

Get Ready for the Holidays 2021

Posted on September 14, 2021 by Augmenting Advertising

In the heat of summer, the holiday shopping season can feel like it’s a long way away. Experienced e-commerce merchants know better.

Tags: Marketing

Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers

Posted on September 10, 2021 by Augmenting Advertising

Direct mail marketing has fallen victim to the supply chain issues gripping countless industries, making it hard to find the very material that mailers are printed on.

Tags: Tech

The Upside of Automation and Partnership Marketing

Posted on September 9, 2021 by Augmenting Advertising

Over the past 20 years, automation has transformed digital marketing and media, in all its forms, one way or another. Despite its ability to change the game, however, its impact has been gradual.

Tags: Tech

Context And Creativity: The New Power Tools Of An Attention Economy

Posted on September 8, 2021 by Augmenting Advertising

Picture this: you’re new in town, and choosing a pub to pass the hours in. One place has half-price drinks and the bar is heaving.

Tags: Marketing

Push Notifications Help Publishers Deliver the Snackable Content that Drives Reader Engagement

Posted on September 8, 2021 by Augmenting Advertising

There’s been a tremendous amount of upheaval in the ad industry recently.

Tags: Data

Companies Everywhere Are Falling Behind With Video, and That’s a Problem.

Posted on September 8, 2021 by Augmenting Advertising

If you have not invested in creating a culture of video within your organization in a post-COVID world, you are literally losing ground to your competitors at this very moment.

Tags: Tech

Why It’s Time To Move From Brainstorming To Brainsteering

Posted on September 7, 2021 by Augmenting Advertising

Stimulating and creating a space – both physically, emotionally and intellectually – where ideas can be formed, new thinking can be encouraged, and product development can be shared and inspired is often easier said than done.

Tags: Culture

COVID Changed The Consumer Journey, But What’s Likely To Stick?

Posted on September 5, 2021 by Augmenting Advertising

The pandemic has reinforced what brands and retailers should continue to focus on: enabling people to shop when they want, how they want, and where they want, all the while providing a pleasant and frictionless experience.

Tags: Marketing

How Outdoor Advertising Has Evolved While We’ve Been Indoors

Posted on September 2, 2021 by Augmenting Advertising

After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces.

Tags: Media & Stories