Augmenting Advertising – Page 222 – Augmenting Advertising

Why Prediction-Based Advertising Is The Future Of Digital

Posted on August 2, 2021 by Augmenting Advertising

From the rise of cohorts to advances in contextual solutions, user-level targeting will shift towards a one-to-many approach – and this is where the real change will take place.

Tags: Data

To Capitalize on CTV’s Big Moment, the Industry Must Maintain Trust as Its North Star

Posted on August 2, 2021 by Augmenting Advertising

To realize its true potential in this time of growth, CTV must glean lessons from the journeys of other digital channels as we head into a privacy-first future.

Tags: Data Streaming

France Paves The Way For More Action Against Google’s Unfair Practices

Posted on August 2, 2021 by Augmenting Advertising

Recently, France ruled that Google’s advertising practices created unfair advantages by favoring its own ad server and ad exchanges over third parties.

Tags: Data

Loyalty Programs Are the Key to the Cookieless Kingdom

Posted on August 2, 2021 by Augmenting Advertising

Welcome to your journey towards a cookieless world. Those third-party cookies that marketers love so much — and that consumers are so annoyed by — are fading fast.

Tags: Data

The Future Of Corporate Comms Lies With Being A Subject Matter Expert

Posted on July 30, 2021 by Augmenting Advertising

In the world of communications, there is a stereotype that corporate comms, with their technicalities and legalities, aren’t creative. So, how do you go about changing perceptions around corporate and sustainability comms?

Tags: Marketing

7 Ways to Make Your Brand’s Storytelling Stand Out from the Noise

Posted on July 30, 2021 by Augmenting Advertising

Brands are constantly battling for the attention of their audience. This is quite a challenge as there is an incredible volume of content bombarding consumers each day, every day.

Tags: Media & Stories

Sport is Finally Catching Up

Posted on July 29, 2021 by Augmenting Advertising

Like most sectors, frankly, Sport has done an excellent job of papering over the cracks of this issue. Mental health has a stigma tied to weakness, which is absolutely the antithesis of what most sporting professionals want to portray.

Tags: Culture

How to Actually Drive Results with Blog Content

Posted on July 29, 2021 by Augmenting Advertising

Digital marketing trends come and go, but some strategies continue to hold importance even as the world progresses at a fast pace.

Tags: SMB

4 Tips For Leveraging The Summer Olympics In Your Upcoming Marketing Campaigns

Posted on July 29, 2021 by Augmenting Advertising

The Games, as well as the Paralympics, create a unique opportunity for businesses to connect with their customers around something that resonates across the board: sport.

Tags: Marketing

TV Measurement and Addressability: Q&A with TVSquared’s Bob Ivins

Posted on July 28, 2021 by Augmenting Advertising

Moving forward, it will be important to approach TV measurement and addressability in the same way as digital, giving advertisers the cross-platform insights they need to increase the efficiency of their TV ad campaigns.

Tags: Data