Augmenting Advertising – Page 223 – Augmenting Advertising

Hybrid-Events Give Marketers Better Engagement Opportunities

Posted on July 28, 2021 by Augmenting Advertising

Before marketers get too optimistic that the old days will soon be here again, it’s looking more like a slow transition back to normal. Enter the hybrid event.

Tags: Marketing

How to Establish the Right Foundation for Dynamic Creative

Posted on July 27, 2021 by Augmenting Advertising

Success in marketing still requires strong creative. All the technology in the world isn’t going to get you far if you can’t deliver compelling, relevant creative at the moment you’re reaching your audience.

Tags: Tech

Predicting Effectiveness – Brand Strategy And The Sonic Logo

Posted on July 27, 2021 by Augmenting Advertising

With the rise and rise of digital marketing, advertisers have sophisticated tools at their disposal to measure and auto tweak ad effectiveness in real-time.

Tags: Marketing

How Contextual Approaches Can Help Marketers Solve Privacy Policy Curveballs

Posted on July 26, 2021 by Augmenting Advertising

While brands knew Apple’s privacy forward approach was coming, the world is just now seeing the real impact of this ATT update, which is giving consumers more access and power when it comes to what information is shared with advertisers.

Tags: Data

Hypercasual’s Golden Age Doesn’t Have To End

Posted on July 26, 2021 by Augmenting Advertising

There have never been so many talented developers and titanic publishers working within the genre, and that’s owing to the never-ending appetite for hypercasual games in the world today.

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More Than Ever, We All Need The Olympics This Year

Posted on July 26, 2021 by Augmenting Advertising

More than ever, as a national and even global community we need what the Olympic Movement provides – an antidote to the cultural tenor of the past two years; a push to exhibit “the best of us.”

Tags: Culture

Proving the Power of Partnerships by Organising Influencer Marketing to Scale

Posted on July 23, 2021 by Augmenting Advertising

Forward thinking marketers focused on performance strategies and methods have noticed an undeniable shift — especially within partnership and affiliate marketing.

Tags: Marketing

Why Throwing Off SEO’s Shackles Is The Key To Better Content Creation

Posted on July 23, 2021 by Augmenting Advertising

A swan gliding serenely on the water’s surface yet paddling frantically against the depths below is a favourite analogy of marketers when describing their day-to-day role.

Tags: Data

Are You Ready to Go Social with the Summer Games?

Posted on July 23, 2021 by Augmenting Advertising

Euro 2020 was the tournament in which sports consumption went truly social. With public venues in many countries still subject to social distancing or lockdown restrictions, fans took to more accessible digital channels in greater numbers than ever before, and the Tokyo Olympics is sure to continue that trend.

Tags: Culture

No Longer a Future State: The Union of Brand and Performance Has Arrived

Posted on July 22, 2021 by Augmenting Advertising

Like most runners, long runs are where I do most of my thinking. It’s a rare gift of white space in our always-on world. It’s time to stop thinking about brand and performance separately.

Tags: Data