Augmenting Advertising

In the world of communications, there is a stereotype that corporate comms, with their technicalities and legalities, aren’t creative. So, how do you go about changing perceptions around corporate and sustainability comms?

The Games, as well as the Paralympics, create a unique opportunity for businesses to connect with their customers around something that resonates across the board: sport.

Before marketers get too optimistic that the old days will soon be here again, it’s looking more like a slow transition back to normal. Enter the hybrid event.