Your Essential Companion to the Fastest Moving Industry in the World
The economic impact of the pandemic has not been spread equally. Hard-hit industries like travel, retail and automotive were forced to rethink fundamental principles underpinning their normal business practices. While some faced hardships due to a prolonged disruption in trading, others capitalised on this new digital-first environment.
Coming from the world of a creative agency, it can be hard to fully appreciate all of the digital advancements the industry has experienced in the last 5-10 years. Companies have talked about breaking down silos for years now, but implementing change is notoriously difficult.
In the privacy and a loyalty-forward world of empowered consumers, brand leaders are eager to understand what drives demand. When playing the long game of building customer relationships, customer mapping becomes ever more important and as such, it’s crucial to get it right.
It’s estimated that 98 percent of websites aren’t fully accessible, creating a significant digital divide that’s harming people and businesses. In response, digital platforms need to understand the case for accessibility while taking practical steps to improve their operations moving forward.
Highlighted by GenZ, youth are pushing brands to dispense with the BS, contribute to social progress, ease their considerable anxieties, and help them course-correct the imperiled planet they and their children will inherit. Expect more brands to wake up to their power and influence.