The panic surrounding the “cookiepocalypse” reminds me of the Y2K scare when everyone thought a computer bug would break the digital systems that controlled everything from banking to air travel, nuclear energy management, and more.
Tags: Data
Augmenting Advertising
The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020
The Future of Programmatic Advertising, with David Denny, OpenX
In this chat, David Denny from OpenX will discuss some of the changes we’ve seen in recent years, what’s important to brands and agencies in programmatic today, and what’s coming next in programmatic.
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Why All Brands Should Have a DTC Mindset When Approaching TV Ad Buying
How Virtual Production Is Transforming Storytelling And The Creative Process
The essence of brilliant storytelling through a visual medium is the ability to transport and immerse the audience in the moment, by painting a picture of a place, people and possibilities that invoke all your senses – the art of great storytelling forms the bedrock of our creative industry.
Tags: Media & Stories
Re-Thinking The HFSS Debate: A Call To Arms For Context
The imminent UK government ban on advertising products that are high in fat, sugar and salt (HFSS) is almost certainly well-intentioned. But it is also heavy-handed, especially given the positive impact of industry self-regulation, as well as the advanced technologies available to manage and control ad exposure.
Tags: Marketing
The Role of an Agency in Today’s Fast-Changing Digital Media Ecosystem
Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment.
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AWEurope 2021 Trend Report
This report brings those key trends to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.
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Marketers, What is the One Thing That’s Missing from Your Marketing Tech Stack?
The 2021 Digital Advertising Manual: Agency Edition
New Opportunities to Drive Client Growth Preview the manual: What’s inside: See how businesses are spending their marketing budgets. Find out what digital advertising channels are attracting more spend. Explore big opportunities for every client. Learn about five new tactics worth exploring this year. Get clarity on industry challenges. Advise your clients on how to react as the…
Tags: Marketing