Augmenting Advertising – Page 230 – Augmenting Advertising

Get to Know Your Audience to Make Effective Video Content

Posted on June 23, 2021 by Augmenting Advertising

When creating new content, video or otherwise, one of the first steps you should take is defining and researching your audience.

Tags: Tech

How Conscious Brands Can Help The LGBTQ+ Community

Posted on June 23, 2021 by Augmenting Advertising

In the past few years, brands have started to embrace the LGBTQ+ community, often changing their logos to feature rainbow colours during Pride months to show their support. Having worked in the media ecosystem, I noticed that there were still things that needed to change for brands to show their support further.

Tags: Culture

Connecting with Audiences Through Mobile

Posted on June 23, 2021 by Augmenting Advertising

In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.

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Here’s What It Will Take to Reach People Who Are Avoiding the Vaccine

Posted on June 22, 2021 by Augmenting Advertising

COVID-19 vaccines have been rolling out across the U.S. for six months now, but the real work for vaccination campaigns is just beginning. As supply eclipses demand, all eyes are turning to Americans who have expressed hesitancy or outright resistance to being vaccinated against COVID-19.

Tags: Culture

Billboards are Part of Billy Graham’s Multi-Media Story

Posted on June 22, 2021 by Augmenting Advertising

On June 24-26, 2005, evangelist Billy Graham held his “last crusade” at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham’s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the connection between the legendary preacher and out of home media.

Tags: Marketing

Raising Your Brand: Creating A Successful Brand Like You Would Raise Your Kids

Posted on June 21, 2021 by Augmenting Advertising

There’s a lot to be said for being a working mom or dad. But one thing that’s not often talked about is the lessons of parenthood that have an uncanny application to marketers and business leaders.

Tags: Marketing

Boosting Your Sales with the Right Product Video

Posted on June 21, 2021 by Augmenting Advertising

Even though people are getting more used to the idea of shopping online, the fact that they can’t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.

Tags: Tech

The Strategies and Science of Following Ad Messaging

Posted on June 21, 2021 by Augmenting Advertising

In 2021, in perhaps the most dynamic ad marketplace in the history of advertising, advocating a data-led, tech-enabled, omnichannel approach is not enough to keep you nimble, ready to compete and win.

Tags: Tech

Leading by Example with Paul Sigaloff, Vice President ANZ INSEA, Verizon Media

Posted on June 20, 2021 by Augmenting Advertising

In the latest instalment of our series exploring corporate social responsibility, we speak to Paul Sigaloff, who leads Verizon Media’s business in ANZ, India and South East Asia.

Tags: Marketing

The Creative Lens with Carmela Soares, Creative Strategist at Facebook Creative Shop

Posted on June 20, 2021 by Augmenting Advertising

Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.

Tags: Marketing