Augmenting Advertising – Page 234 – Augmenting Advertising

How Brands Can Pivot In A World Beyond Lockdowns

Posted on June 3, 2021 by Augmenting Advertising

As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.

Tags: Marketing

Promoting the COVID-19 Vaccine: A Defining Ad Campaign for Modern History

Posted on June 3, 2021 by Augmenting Advertising

Every decade or so there is a public service ad campaign so iconic that it defines the time in which it was made. The new ‘It’s Up To You’ campaign, aims to educate Americans about the COVID-19 vaccines and will almost certainly be the defining campaign for the 2020s.

Tags: Marketing

Why TV Streaming Equals Next Level TV Ad Buying

Posted on June 2, 2021 by Augmenting Advertising

Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give marketers more control over their campaigns resulting in better ROI.

Tags: Streaming

It’s Pride Month—Here are 4 Tips to Help You Authentically Represent the LGBTQ+ Community

Posted on June 2, 2021 by Augmenting Advertising

In this era of inclusion, which has become synonymous with diversity, brands need to show what really matters. In the LGBTQ+ community, it’s important to connect through imagery that feels real and avoids using stereotypes as shorthand.

Tags: Culture

You’ve Partnered With a Nonprofit. Great, Now What?

Posted on June 2, 2021 by Augmenting Advertising

Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.

Tags: Marketing

The Post-Cookie World

Posted on June 1, 2021 by Augmenting Advertising

While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.

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Breaking Through the Walled Garden

Posted on June 1, 2021 by Augmenting Advertising

Here we distill the key insights from OpenX’s roundtable discussion at Advertising Week 2020 and put the spotlight on a broad panel of experts across the media and marketing landscape.

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What’s Shaping the Future of Streaming

Posted on June 1, 2021 by Augmenting Advertising

This report focuses on the dramatic changes we are experience in the TV and advertising-supported video on-demand (AVOD) landscape in 2020.

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Why It’s Still Important To Take Part In Industry Events

Posted on June 1, 2021 by Augmenting Advertising

Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.

Tags: Culture

With Signal Loss a Reality, Creative Is The Intelligent Place for Advertisers To Focus

Posted on June 1, 2021 by Augmenting Advertising

Advertising has long been about three things: audience, placement, and creative. But creative, the third path through these woods remains the road less traveled. This is a huge missed opportunity. Creativity is the most important factor in campaign performance.

Tags: Culture