Augmenting Advertising

There is still only a very limited number of brands that use older people in their content for products and services that aren’t age-related. Brands are often too quick to assume that younger demographics are the only ones engaging with digital.

Consumers are devoting their time to an ever-more diverse portfolio of devices and formats, so it can be tempting to assume that traditional formats must have lost some of their shine; mass digitization during the pandemic has only fueled these assumptions.

As COVID-19 lockdowns begin to ease, global digital immersion has become impossible to ignore – and social media has quickly become the lifeblood of every brand’s marketing strategy. 

2020 marked a trying time for us all. As we inch closer to the pandemic’s end, can we look back and call out the inspiring moments associated with it too?