Augmenting Advertising – Page 238 – Augmenting Advertising

The Friends Reunion: Four New Marketing Insights about 50+ Consumers

Posted on May 13, 2021 by Augmenting Advertising

For many Gen Xers and Boomers like myself, Friends was a cultural touchstone; it reflected who we were as twenty- and thirty-somethings before it signed off in 2004.

Tags: Culture

Apple’s SKAdNetwork vs. Google’s Privacy Sandbox

Posted on May 12, 2021 by Augmenting Advertising

The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.

Tags: Data

Capturing The Spirit Of Summer 2021 With Intelligent Creative

Posted on May 12, 2021 by Augmenting Advertising

A combination of the roadmap out of lockdown and an effective vaccine rollout means UK consumers are starting to envisage a more positive future.

Tags: Culture

Going to the Mat: Small-town Daktronics Lights Up the World

Posted on May 12, 2021 by Augmenting Advertising

A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world.

Tags: Media & Stories

Driving Client Growth in 2021

Posted on May 12, 2021 by Augmenting Advertising

Here are 5 significant commerce media opportunities that you can try with your clients – all with multiple important benefits.

Tags: Culture Data

Why All Marketing Today Can, and Should Be, Performance Marketing

Posted on May 11, 2021 by Augmenting Advertising

Performance marketing has always belonged to the lower funnel, to the end of the customer journey, to programmatic and search — or so the thinking goes.

Tags: Data

B2B Marketers’ New Job: Listen

Posted on May 11, 2021 by Augmenting Advertising

To better understand the rise of intent, B2B marketers need to think about their core function: listening to what their prospective buyers are looking for.

Tags: Culture

Q&A with Robert Velez, Director, US Multicultural & LATAM, Vevo

Posted on May 11, 2021 by Augmenting Advertising

Ahead of Vevo’s AWAdvance event on 25 May, 2021, we sat down with Robert Velez, Director of US Multicultural & LATAM Sales at Vevo to discuss the LATAM market and Vevo’s unique and growing position within it.

Tags: Culture

Scenario Planning: The Gateway to the Future

Posted on May 10, 2021 by Augmenting Advertising

As consumers emerge from lockdown – some blinking and tentative and others in a mad dash – marketers need to remember it won’t be like it was BC (Before Covid).

Tags: Data

Content Marketing Is Not For Everyone

Posted on May 10, 2021 by Augmenting Advertising

Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.

Tags: Media & Stories