Augmenting Advertising

Optimism, properly channeled, is a powerful catalyst for change. And if you can retain your sense of optimism even amidst a pandemic, you possess a marketer’s most essential quality.

Earth Day has been and gone but sustainability need not be hinged on just one day in the year. While it serves as a conscious reminder to us all just how important it is to protect our planet, consumers are more aware than ever of how the decisions they make impact the world we live in.

#WorkFromHomeLife has affected us all… so why are businesses still relying on imagery of moms homeschooling while dads work?

The digital advertising industry has been operating at the expense of user privacy for a long time. As an industry, we need to make some fundamental changes to redress the balance.

There are plenty of lessons to take to heart from 2020.  Both the pandemic and the social justice movements ignited by the death of George Floyd in the U.S. have cracked open the protective shields many brands had been hiding behind.