Augmenting Advertising – Page 24 – Augmenting Advertising

Combining old-school approaches to data collection with cutting-edge statistical modelling gives the best of both worlds between detail and scale while creating a data market where people are active participants rather than unwitting — and, often, unwilling — data mules.

Tags: Data

How to Chart a Path for Growth Amidst The Crisis in Publishing

Posted on February 11, 2025 by Augmenting Advertising

While there are clear challenges ahead for publishers, a recent study from The Rebooting found that 80% of publishers expressed some form of confidence in their business.

Tags: Marketing

Grimace and Uncle O’Grimacey Reunite to Announce the Return of McDonald’s Shamrock Shake

Posted on February 5, 2025 by Augmenting Advertising

Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first time in decades with his nephew.

Tags:

Adidas Star Erica Wheeler Continues to Drive Basketball Culture With Her New Show ‘Easy Buckets’ on PlayersTV

Posted on February 3, 2025 by Augmenting Advertising

For advertisers, the message is clear: If you’re looking for a partner who embodies authenticity, cultural influence, and brand loyalty, Erica Wheeler is the athlete to watch.

Tags: Entertainment

See Every Brand Mascot Coming To Super Bowl LIX

Posted on February 3, 2025 by Augmenting Advertising

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back.

Tags:

Let’s Say It: 2025 Will Be the Year of In-Store Retail Media

Posted on January 28, 2025 by Augmenting Advertising

2025 will be the year of in-store retail media, but this opportunity won’t just fall into retailers’ laps. Now is the time to be laying the foundation for retail media’s next biggest opportunity.

Tags: Retail

Safe Havens in Turbulent Times

Posted on January 28, 2025 by Augmenting Advertising

How brands respond to the latest changes taking place on Meta’s platforms remains to be seen. But advertisers do have options, and this is a moment for them to rethink their approach to blocklists and banned words and take a fresh approach to their online advertising budgets and the role of news sites in their advertising mix.

Tags: Marketing