Augmenting Advertising

Consumer data is the latest battleground for companies to win dominance over their competition. They are clamoring to build honeypots of data that can be leveraged for their own benefit and purposes.

Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp.

The events of last year forced many retail companies to reevaluate their messaging, planned social content, and even the diversity of their boardrooms.

Modern advertising is a data-driven practice. So as new regulations and browser policies take hold, many fear a coming data crunch.