Augmenting Advertising – Page 243 – Augmenting Advertising

Access Granted: The Rise of WebAR

Posted on April 29, 2021 by Augmenting Advertising

App-less augmented reality may be an inevitability. But with WebAR comes both new opportunities and new challenges.

Tags: Tech

What The Top iStock Searches Of 2020 Can Mean For Small Businesses

Posted on April 28, 2021 by Augmenting Advertising

While every part of the business community has been affected by ever-changing regulations, closing and re-openings, as well as health and safety guidelines, impacts to the small business community have been significant.

Tags: Culture

Connecting A Brand’s Agency Roster

Posted on April 28, 2021 by Augmenting Advertising

Working as part of an agency roster is tough at times, but it can equally be exciting. At Dog, we’ve had over 20 years of practicing how to navigate and get the best out of cross-agency partnerships and learned a lot along the way.

Tags: Marketing

A Transformational Moment in Digital Advertising

Posted on April 28, 2021 by Augmenting Advertising

In advertising we’re having our Fujiwhara moment, where the privacy wave is intermingling with the targeted advertising ecosystem, creating a confusing picture for the advertiser.

Tags: Tech

Purpose On The Rise

Posted on April 27, 2021 by Augmenting Advertising

Not much is guaranteed in a post-Covid world, but we’ll tell you one thing: Gen Z wants action.

Tags: Culture

To Understand Good Brand Strategy, Look To The Stock Market

Posted on April 27, 2021 by Augmenting Advertising

Investing in stocks, I recently found out, is hard. The silver lining to my failed day trading career is that I realized there are some striking overlaps between investing and brand strategy.

Tags: Marketing

The European Super League – More Than Just An Own Goal. A Marketing Strategy Disaster.

Posted on April 26, 2021 by Augmenting Advertising

It’s not often a news story unites so many diverse figures and groups across society. But from Boris Johnson, Jeremy Corbyn and Prince William to football pundits, ex-players, current managers and rival football fans across the land, the world spoke up together this week against the newly proposed European Super League. And the answer was categorically, no.

Tags: Marketing

No Consent Doesn’t Mean No Conversion

Posted on April 26, 2021 by Augmenting Advertising

Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie/IDFA reality, especially after Google’s recent unsurprising “bombshell.”

Tags: Data

What Will Creating A Company’s Culture Mean in 2021?

Posted on April 26, 2021 by Augmenting Advertising

Nurturing and sustaining culture and its values are important for any leadership team, but 2021 will be a uniquely critical time to support employees, as the definition of “company culture” continues to shift.

Tags: Culture

Transforming Organizations for the Modern Day Ad Exec

Posted on April 23, 2021 by Augmenting Advertising

From the Mad Men era to the creative zeitgeist of today, the ad industry has experienced quite the transformation. The industry as a whole, the work it produces, and its clients are frequently studied and discussed.

Tags: Culture