While the pandemic undoubtedly did a great deal of damage, many categories are starting to see an uptick in digital ad spend and user acquisition and cost per click rates are starting to slowly rise again.
Tags: Data
Augmenting Advertising
Authenticity Sells: How to Use It to Drive Conversions
Let The Legacy Of International Women’s Day Be Practical Support From Business
With 5.4 million women losing their jobs since the pandemic hit, it’s not good enough to pat women on the back and provide words of encouragement about change and support. Businesses need to provide real opportunities to help women get back on track and progress in their careers.
Tags: Culture
October 2020: Olympic Champions in Conversation
Apolo Ohno, America’s most decorated winter Olympian, chats with world champion Olympic wrestler J’den Cox and 23-time Paralympic medalist swimmer Jessica Long about how mental health and social injustice are paramount to elite athletes.
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3 Observations on the Billion Dollar Market That’s Hiding in Plain Sight
Ultimate Guide to a Successful Mobile App Launch
Cracking the Code to Amazon: How Brands Can Market Smarter
The Advertising Industry Has Yet to be Digitally Transformed – Here is What the Future Looks Like
We know that half of the digital ad spend is impacted negatively by fraud. The industry has remained tolerant of fraud, which impacts the smallest to largest media outlets. In fact, Facebook announced that it deleted 4.5 billion fake accounts in the first nine months of 2020 alone.
Tags: Culture