Augmenting Advertising – Page 248 – Augmenting Advertising

Audio OOH: Ads That Don’t Overstep

Posted on March 15, 2021 by Augmenting Advertising

The privacy bubble is starting to burst and advertisers and marketers alike are quickly pivoting their efforts to include Audio OOH technology in their marketing strategies to reach customers in a privacy-conscious world.

Tags: Media & Stories

Executive Q&A: Up Close and Personal with Lenovo’s Ajit Sivadasan

Posted on March 12, 2021 by Augmenting Advertising

As Global Head, Vice President, and General Manager of eCommerce at Lenovo, Ajit Sivadasan is focused on managing the customer’s experience with the brand as well as the purchasing experience on Lenovo.com. We sat down with Ajit to ask him about Lenovo’s experience over the past year and what challenges and opportunities lie ahead.

Tags: Tech

We’re Still in the Early Innings of Advertising on Amazon

Posted on March 12, 2021 by Augmenting Advertising

While Google and Facebook’s dominance has long seemed insurmountable, the past two years have seen the rise of a third major online advertising player.

Tags: Marketing

All You Need to Know About Building a Powerful Brand Identity

Posted on March 12, 2021 by Augmenting Advertising

Branding is the way a business owner communicates his or her business’ identity to customers. It’s beyond what you sell; it’s your mission, company values, aesthetic, and tone of voice. It’s essentially how customers emotionally experience your company.

Tags: Marketing

The Pandemic, One Year Later: 5 Takeaways on Shifting Consumer Sentiments

Posted on March 11, 2021 by Augmenting Advertising

The past 12 months have been a personal and professional rollercoaster for all Americans, and brands have been doing their best to ride the ups and downs with them.

Tags: Culture

Omnichannel Creative: Q&A with handsome COO Jennifer Allen

Posted on March 11, 2021 by Augmenting Advertising

We sat down with Jennifer Allen, COO of handsome, to discuss the rise of digital creative during COVID, the dangers of ‘too much’ digital, and the present and future of omnichannel.

Tags: Media & Stories

Brand Suitability In Video Means Going Beyond The Basics

Posted on March 11, 2021 by Augmenting Advertising

Video, by its nature, is highly subjective. Ten people might watch the same video and have varying perceptions of what it is about, which makes it hard to ensure safety and resonance at scale.

Tags: Tech

The Economics of Marketplace Ad Monetization

Posted on March 10, 2021 by Augmenting Advertising

When considering the ways marketplaces can generate revenue, there are three basic options available to operators: subscription fees for membership (for buyers or sellers, or both), transaction fees (charged to buyers or sellers, or both), or advertising/media fees.

Tags: Data

5 Ways Your Brand Can Champion Diversity, Equity, and Inclusion Beyond Black History Month

Posted on March 10, 2021 by Augmenting Advertising

With such a fine line between authenticity and performative activism, how can we help ensure brands approach these important conversations in a way that moves the needle forward, not only for business success but for the progression of the movement?

Tags: Culture

Build Your Communications Strategy Around the Customer Journey

Posted on March 9, 2021 by Augmenting Advertising

Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers that demonstrated empathy, clients started asking a lot larger purpose-related, brand strategy-type questions.

Tags: Media & Stories