The parochial view of Amazon is they’re a high-volume store that struggles with thin profit margins. Water cooler stock experts marvel at its high stock price and crow about its measly profits. Here’s some free advice: don’t listen to the arm-chair experts.
Augmenting Advertising
Six Ways Marketers Can Use Segmentation to Improve ROI
In marketing, the more precisely you can define your audience, the more accurately you can predict whether that audience contains your best prospects – and the more quickly you can use that knowledge to find and convert more customers. And one key tool that helps you do that is segmentation.
Women In Leadership: Redefining The Language Of Success
The Changing Face of Travel & What that Means For Marketers
Why In-House Teams Will Still Require Agency Partners
Reports Of TV’s Death Have Been Greatly Exaggerated
In 2021, Fan-Focused Digital Events Provide Unique Opportunities for Brands
How Your Brand Can Empower Wellness in 2021
What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question.
Content Publishers Made 2020 a Transformative Year for the Business of Partnerships
Over the course of the tumultuous year, we observed that content publisher partners experienced material year-over-year growth despite it all, a trend that validated their very emergence as key contributors in the affiliate marketing channel.