Augmenting Advertising

Since Google announced the phase-out of the third-party tracking cookie last year, the digital ad industry has been scrambling to prepare for a change in how business is done.

Despite relations between advertisers and publishers having their moments, both parties go above and beyond in their troubleshooting techniques to make them work.

It’s no secret that third-party cookies are going away. We read headlines daily about the approaching cookie-apocalypse.

2021 on paper is daunting.  But could 2021 be the year of rebirth? Q1 will bring Apple’s diminishment of IDFA.  We’re also wrestling with the best way to soften the impact of Google’s 2022 third-party cookie deprecation on Chrome. 

Marketing is an area of your business where you should never be satisfied with current results. There are virtually always new angles, methods, and trends you can implement to get the most out of your advertising spend.