Today more than ever, organizations need to put their customers at the center of their marketing programs and build plans based on a deep understanding of where and how they can deliver the most value.
Tags: Culture
Augmenting Advertising
2021: The Year Of The Independent Agency
Agencies of all shapes and sizes were disrupted as the pandemic plunged our industry into the unpredicted territory. And while the experience has been humbling for us all, I’d argue it has gone a long way to showcase the strengths of the independent agency model and how they work with their partners.
Tags: Marketing
How to Tie the Loose Ends of Your Brand
Good branding is the foundation for all your marketing success, which is why so much effort goes into it. It’s important that your branding is memorable and constant across all channels and platforms, with one report finding that consistent branding increases revenue by 33%.
Tags: Marketing
Great Expectations: Why Customers Want More From Your Words In 2021
Cookie Restrictions Will Not Solve Privacy Concerns, But Non-User Matching Will
What’s in Store for Food & Nutrition in 2021?
Now that 2021 is well underway, consumers everywhere are seeking knowledge and practical advice on how to better themselves and their health after a rocky year under quarantine and stress.
Tags: Media & Stories
Prioritizing Innovation: A Q & A with Melissa Tischler of Lippincott
The Evolution Of Experience Design In 2021
5 experience principles that are fundamental to how we can design and reimagine brand experiences that work at every stage of the consumer lifecycle, for 2021 and beyond.
Tags: Media & Stories
Younger Consumers Are Craving More (Authentic) Health And Wellness Visuals
With increasing awareness around mental health for Gen Z and Millennials, brands have a distinct opportunity and also a responsibility to connect with younger consumers by more accurately reflecting the realities of how and why these generations prioritize their mental wellbeing.
Tags: Culture