Augmenting Advertising – Page 253 – Augmenting Advertising

Super Bowl Ads Fumbled the Ball on COVID-19

Posted on February 15, 2021 by Augmenting Advertising

Years from now, when historians and cultural anthropologists look back at the 2021 Super Bowl ads, what will they glean about our culture today?

Tags: Culture

Lessons From Across the Atlantic: What Europe Can Learn From US TV Advertising

Posted on February 15, 2021 by Augmenting Advertising

From theme parks to fast food outlets or reality TV shows – there’s a long history of ideas succeeding in the US before they find their way across the pond to European shores.

Tags: Media & Stories

Facebook’s Winter of Discontent

Posted on February 12, 2021 by Augmenting Advertising

Though Facebook and Apple have been taking jabs at each other for years, the past two years seems to have been an acceleration toward an unavoidable crash. One that the industry has been nervously watching.

Tags: Culture

Data as a Disruptor: How to Effectively Advertise When Third-Party Cookies Crumble

Posted on February 12, 2021 by Augmenting Advertising

Data: something digital marketers cling to and that’s universally relied on to make decisions. A silver lining of 2020 is that access to data has allowed marketers to make quick and informed decisions with each twist and turn.

Tags: Data

Ageism in Media Buying: The $4 Trillion Missed Opportunity

Posted on February 11, 2021 by Augmenting Advertising

Within the advertising world, there is an inherent stigma associated with targeting older consumers. Too often marketers believe their next job lies in reaching young, hip consumers rather than focusing on the customers that are going to translate to the most sales today.

Tags: Culture

2021 is Actually 2030: We Are In Our Digital Future

Posted on February 11, 2021 by Augmenting Advertising

If I was to predict 2030, I would have predicted that machines would be helping us make some of the most important decisions of our lives, what to buy, where to go, who to meet, and more.

Tags: Tech

Super Bowl Can Drive Performance: These Brands Made the Most of their Budgets This Year

Posted on February 10, 2021 by Augmenting Advertising

The Super Bowl can be a huge performance-driver, which begs the question why would anyone invest the big marketing spend if it’s not going to go all the way to the end zone?

Tags: Data

Why Marketers Must Remain Flexible in Their Measurement Techniques Within the New Normal

Posted on February 10, 2021 by Augmenting Advertising

To effectively validate and enhance ROI, marketers must assess real actions rather than relying purely on basic metrics, such as click-through rates (CTRs). Achieving this will mean ensuring analysis produces robust and reliable insight by standardization, holistic and adding agility to their measurement approach.

Tags: Data

Repairing Consumer Trust is the Only Way Forward

Posted on February 9, 2021 by Augmenting Advertising

Strong relationships are built on trust. That’s true between your friends, it’s true between your neighbors, and it’s true in your businesses. It’s also true when we talk about the relationship between buyer and seller, who often come together as strangers.

Tags: Data

The Big Game is Just the Beginning: The Rise of FAST Streaming Advertising

Posted on February 9, 2021 by Augmenting Advertising

About a year ago, the world was forced indoors: feeling scared, confused, and downright anxious, the abundance of streaming services available for download provided a sort of escapism to a fraught America.

Tags: Tech