Augmenting Advertising – Page 256 – Augmenting Advertising

Aligning Subscriptions and Advertising in a World Driven by First-Party Data

Posted on February 5, 2021 by Augmenting Advertising

The publishing industry is undergoing yet another period of dramatic upheaval as new policy shifts among the tech giants further limit the ability of publishers to target ads using third-party data or identifiers.

Tags: Data

Nostalgic Viewing Becomes the ‘New Normal’ for TV Viewers

Posted on February 4, 2021 by Augmenting Advertising

Whether it is setting aside lunchtime breaks from work to watch a critical news update or gathering around a favourite series for light relief, watching TV has become a bigger ‘household activity’ than ever before.

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2020: The Great Accelerator of Trends

Posted on February 4, 2021 by Augmenting Advertising

Times of crisis lead to spikes in innovation and enterprise. And times of global crisis lead to global changes.

Tags: Culture

Are You Super Bowl Ready?

Posted on February 3, 2021 by Augmenting Advertising

The Super Bowl is the single biggest entertainment event in the United States, and has always been a cornerstone strategy for brands to reach a massive audience in a brand-safe environment (wardrobe malfunctions notwithstanding).

Tags: Culture

The Eyes Have It

Posted on February 3, 2021 by Augmenting Advertising

Scholars say the unblinking eyes of the Gatsby billboard observed the morality of the Roaring Twenties, perhaps a vigil of the Almighty. The omnipresent billboard also symbolized something more earthly: our deep cultural connection with out of home advertising.

Tags: Marketing

4 Concerns For Advertising As Online Shopping Becomes More Mainstream

Posted on February 2, 2021 by Augmenting Advertising

Ever been able to recite a YouTube pre-roll ad or found yourself annoyed at a poorly timed pop-up? Then you know how powerful a presence advertising is across our digital experience.

Tags: Marketing

Why Your 2021 Brand and Product Strategy Should Include Concept Testing

Posted on February 1, 2021 by Augmenting Advertising

Concept testing, whether it’s for early ideas or for alpha and beta testing of new products and devices, can help companies avoid expensive failures and maximize new revenue streams.

Tags: Culture

How SEM Produces Incremental Revenue for B2B Marketers

Posted on February 1, 2021 by Augmenting Advertising

The B2B customer journey is a long and complex one. Often a conversion is preceded by emails, catalog views, searches and site visits, before the first phone call or meeting.

Tags: Data

Super Bowl LV: Why ‘Fame-Building’ Events Should No Longer Be a Part of a Brand’s Game Plan

Posted on February 1, 2021 by Augmenting Advertising

Last year’s Super Bowl was the least-watched in a decade. In fact, Super Bowl audiences have been shrinking every season since 2015. And this year, the shadow of COVID-19 looms large. Social distancing necessitates a low-key stadium audience and means there will be far fewer viewing parties watching the game.

Tags: Marketing

Inspiring The Next Generation Of Digital Practitioners With BIMA’s Digital Day

Posted on January 29, 2021 by Augmenting Advertising

Amanda Follit knows the effect of hearing the wrong words at the wrong time: “Many moons ago, I was put off anything to do with computers by just one teacher, and that changed the path I took for a while,” she recalls.

Tags: Culture