Augmenting Advertising

First, it was the cookie.  Then the IDFA.  Both Google and Apple are, in their typically outsized manner, accelerating industry trends. 

The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age.

What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives?