When creative and media teams have a collaborative relationship built on testing innovations and measuring lifts in performance, they can create a positive flywheel that powers higher performance now and in the future.
Tags: Marketing
Augmenting Advertising
Retail Media: Why Advertisers Need to Address How Different Teams Collaborate to Ensure Success
Media Networks: How Innovative Tech Can Help Optimise Returns For Platforms and Brands
The Good, the Bad, and the Possible of GenAI for Video Advertising Heading into the New Year
Why Understanding Generational Values Is Key to Modern Marketing Success
Predicting 2025: The Proliferation of Media Networks, Outcomes, and the Continued Ascent of Streaming. Oh, and AI
The Old Spice Guy, Pillsbury Doughboy and Heinz Wiener Dogs Tease New Instacart Super Bowl LIX Spot
When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots.
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Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership
In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.
Tags: Streaming
Top 10 Forgotten Breakfast Cereals (and Mascots) of the 1970s: A Nostalgic Crunch Through Time
Looking back at these forgotten cereals, it’s clear that the 1970s were a playground for experimental flavors, wacky mascots, and marketing gimmicks that truly went for it.
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