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While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.
According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.
After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.