Augmenting Advertising – Page 262 – Augmenting Advertising

Why Post-Cookie Digital Marketing Can’t Rely On Solutions From One Single Entity

Posted on December 3, 2020 by Augmenting Advertising

Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations.

Tags: Data

A Vote for Digital: Marketing Lessons From Alexandria Ocasio-Cortez

Posted on December 2, 2020 by Augmenting Advertising

Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.

Tags: Marketing

Upgrading Non-Alcoholic Drinks to First Class

Posted on December 2, 2020 by Augmenting Advertising

The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.

Tags: Culture

AW360 Live Podcast: Ashwin Navin, CEO & Co-Founder, Samba TV

Posted on December 1, 2020 by Augmenting Advertising

Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.

Tags:

5 Strategies to Help Protect Your Brand in Social Media

Posted on December 1, 2020 by Augmenting Advertising

As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.

Tags: Marketing

Apple vs. Facebook: The Fight Over IDFA and the Impact on Mobile App Marketers

Posted on December 1, 2020 by Augmenting Advertising

Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.

Tags: Marketing

Raising Good Humans

Posted on November 13, 2020 by Augmenting Advertising

Our latest AWMoms Table Talk, Raising Good Humans, features Dr. Aliza Pressman of The Raising Good Humans Podcast in conversation with UWG’s Monique Nelson and Facebook’s Crystal Worthem.

Tags:

AWMoms and Facebook Table Talk Summer Series – August 2020

Posted on August 30, 2020 by Augmenting Advertising

For the August, 2020 AWMoms Table Talk, Heidi Levyn, Industry Manager, E-Commerce at Facebook speaks with Eve Rodsky, Author of Fair Play: A Game-Changing Solution For When You Have Too Much To Do (And More Life To Live)

Tags:

Be Ready for What’s Next – Transforming for the Future

Posted on June 23, 2020 by Augmenting Advertising

Featuring Allan Thygesen (President , Americas, Google) Jim Farley (President & CEO, Ford Motor Company) The time for “rethinking” is over. Businesses need to get ready today for the challenges of tomorrow. Learn from Ford Motor Company’s CEO and Google’s Americas President about how businesses are transforming to compete in a new world.

Tags:

Fast 5 on the Future of Finance

Posted on June 23, 2020 by Augmenting Advertising

Mary Hines, Chief Marketing Officer, U.S. Consumer Bank at Citi, will share her perspective on key trends transforming the financial services industry.

Tags: