Augmenting Advertising

Lauren Weinberg, Square’s Head of Global Marketing, will share how a digital-first approach continues to be key to empowering Square’s sellers and enabling frictionless commerce for both businesses and consumers.

The past year has significantly accelerated the shift to digital and cemented new consumer behaviors. But what changes will be lasting, and how can finance marketers be ready for what’s next? This track will cover how superior digital services are changing the basis for consumer trust, and it will highlight how leading marketers are accelerating…

Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying cars online or choosing to purchase an electric vehicle, are now becoming mainstream. In this session, Miran Maric, U.S. Chief Marketing Officer of Asbury Automotive Group will share his perspective on the five key trends transforming the industry.

Ford’s vision, to accelerate change by focusing on the data created outside the four doors of the vehicle, is ushering a new era within the 100+ year old company. Hear from Suzy Deering, Ford’s Global Chief Marketing Officer, and her approach to driving transformation through marketing.

As digital acceleration continues, auto shoppers are shifting what they buy, how they buy, and where they buy. How can auto marketers be ready and meet shoppers where they are?

Hear directly from Chandreyi Davis, VP of Global Brand for Expedia Group, who will share her perspective on the future of travel.

Here’s a quick look into Google’s newest travel products and how we’re helping partners drive success.

Hear from Julia Vander Ploeg, the SVP, Global Head of Digital & Technology at Hyatt on how Hyatt is transforming its organization to support and engage travelers now and in the future.

The future of travel will be flexible, intentional and “up for grabs.” How can travel marketers be ready? This session will cover the latest consumer insights and travel product innovations.

Hear from Sajal Kohli, Senior Partner and Head of Retail & CPG practices at McKinsey on lessons other markets can learn from retail reopening in APAC, the future role of stores, and advice he’s giving his clients on how to be ready for the future of retail.