Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.
Tags: AI
Augmenting Advertising
Three Men and an LLM: Why Building Scalable GenAI Is Just Like Parenting a Child
Parenting isn’t done in isolation – as a parent, you rely on family, schools, and communities to help raise your children. AI is similar: businesses should rely on partnerships: consultancies, open-source communities, and collaborations to build robust AI systems that deliver lasting competitive advantage and grow with a company’s evolving needs.
Tags: AI
Innovation vs Tradition: Is the Industry Its Own Worst Enemy?
How To Get Hyperpersonal Without Overstepping Boundaries
The New Value Exchange Depends on Data Collaboration
The State of Play in Customer Loyalty
The Good, the Bad, and the Possible of GenAI for Video Advertising Heading into the New Year
The Role of Curation in Building Trust in Digital Advertising
3 Key Ways RCS Can Transform Text-Message Marketing
Meet the All-New Kellogg’s Cornelius the Cockerel
Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.
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