Augmenting Advertising

It’s clear that the consumer information paradigm will continue to shift. The question is: Is your audience data strategy ready to keep up?

Privacy isn’t something happening to advertising; it’s happening to consumers, impacting them in ways they may not even realise, sometimes as simply as the browser they’re using.

Creators are not just amplifiers of culture, they are efficient, scalable, and sales-driving partners. And the data proves it. But only if we treat them like the media force they’ve become and measure them accordingly.