Augmenting Advertising

By focusing on authentic human interactions at the core of their strategy, brands can foster meaningful connections and build loyal communities on TikTok. That’s how brands play the social media long game to win.

If Jaguar wants to course-correct, it’ll need to do more than ride the wave of modern design. It’ll take serious work to listen to its customer base, rebuild trust, and reclaim the emotional resonance that made its brand roar in the first place.

A Q&A With Amanda Williams, Senior Director, Client Experience & Integrated Strategy, Parallel Path, Boulder, CO

Heading into 2025, as more advertising dollars are poured into the industry than ever, we’re seeing marketers move away from brand storytelling and toward a scaled, transactional approach.

By Charlie Fletcher, Freelance Writer There isn’t a successful company out there that will tell you to treat everyone in your audience the same. Why? Because doing this almost guarantees you connect with no one in your audience, let alone persuade them to take action and purchase something. Personalized engagement is the only way to…