Netflix’s approach signals a shift in how brands should think about cultural engagement. It’s not about how loud you can shout or how much you can spend. It’s about understanding where genuine cultural conversations happen and becoming a natural part of them.
Augmenting Advertising
Are You Still Guessing What Works? Discover the Power of AI-Powered Content Intelligence
By Andy Rowe, Chief Marketing Sciences Officer at RAPP In the global marketing landscape, we all know the frustration: a beautifully crafted campaign, designed with care at the central level, gets lost in translation when rolled out across regions. What works brilliantly in one market might barely register in another, and before you know it,…
Tags: AI
From Roar to Whimper: How Modern Branding Tamed the Jaguar
Content Creation Will Lead to Lost Revenue for Brands (if Not Done Right)
The era of generic, one-size-fits-all content is over; to stay competitive, brands must leverage emotional storytelling powered by real-time data and AI.
Tags: Media & Stories
Heath & Wellness Brands Are Missing Out On The ‘Menopause Moment’
Will 2025 See a Return to Brand Creativity in the Creator Economy?
Five Ways Experiential Can Put the Sparkle Into Holiday Shopping
Turning Small Gestures into Big Wins: The Role of Personalized Engagement in Marketing
By Charlie Fletcher, Freelance Writer There isn’t a successful company out there that will tell you to treat everyone in your audience the same. Why? Because doing this almost guarantees you connect with no one in your audience, let alone persuade them to take action and purchase something. Personalized engagement is the only way to…
Tags: Marketing
Pop-Tarts Sends Three New Edible Mascots — Including a Mystery Flavor — To The Pop-Tarts Bowl
What’s better than one edible mascot? Three edible mascots, according to Pop-Tarts — and we’re in agreement! The Pop-Tarts Bowl is back on December 28, 2024. This time, it’s triple the Crazy Goodness with three new Edible Mascots Game Day-bound.
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