Augmenting Advertising – Page 36 – Augmenting Advertising

How Do Travel Bookings Create Opportunities for Non-Travel-Related Brands?

Posted on October 29, 2024 by Augmenting Advertising

Ultimately, brands beyond the travel sector can tap into the thriving market by aligning with key moments in the travel experience.

Tags: Travel

The Robots are Coming! The Robots are Coming!

Posted on October 28, 2024 by Augmenting Advertising

The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.

Tags: AI

How To Create Legacy In The 21st Century Agency

Posted on October 28, 2024 by Augmenting Advertising

By building unshakable pillars of stability, transparency, and humanity, we create a clear path to achieving a win-win-win for our industry and leaving behind a legacy we can all be proud of and excited about.

Tags: Culture

Identity: The Current Challenge for CTV Advertising

Posted on October 25, 2024 by Augmenting Advertising

CTV isn’t going away. It’s ability to deliver high-quality campaigns with engaged audiences is unmatched. But it is in the data available on the platform where the real potential lies to differentiate itself from its Linear counterpart.

Tags: Streaming

Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare

Posted on October 25, 2024 by Augmenting Advertising

While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.

Tags: Marketing

Why Data Collaboration Will Spell Marketing Success This Festive Shopping Season

Posted on October 25, 2024 by Augmenting Advertising

For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to Christmas and beyond.

Tags: Data

Advertising Week Q&A – Mike Hall, Head of Retention, Medialab Group

Posted on October 25, 2024 by Augmenting Advertising

In this interview, the Head of Retention at Medialab discusses the importance of customer retention, effective strategies, and the role of technology and data in driving long-term customer engagement.

Tags: Marketing

Interview: Kinective Media by United Airlines- The Traveler Media Network

Posted on October 24, 2024 by Augmenting Advertising

Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.

Tags: Retail

How Gen-Z Brands Can Avoid the ‘Commerce Pitfall’ Through a Brand-First Principle

Posted on October 24, 2024 by Augmenting Advertising

As content and commerce merge, we must act. Let’s create unforgettable experiences that captivate audiences and drive sales. Let’s dive into this thrilling new frontier. Here, innovation meets impact and every interaction sparks joy.

Tags: Marketing

Scaling Up vs. Selling Out

Posted on October 24, 2024 by Augmenting Advertising

Instead of conceding that meaningful interactions in the marketplace are only the territory of smaller, niche brands, culture brands demonstrate that powerful brand stories can be leveraged at any size.

Tags: Culture