Using technology and creativity to design human-directed experiences that respond to intent in delightful ways. This is the roadmap for Intelligent Experiences in retail —and the realization of the hidden value of intent.
Tags: Retail
Augmenting Advertising
Soccer Showdown: Why the US is Becoming a Force in the Sport and How to Capitalize on It
A Presidential Campaign is Taking More Risks Than Your Brand
Savvy campaigns and brands understand that not every trend or social reference is for them. Effectively engaging with social culture isn’t about chasing the latest viral sensation; it’s about identifying conversations where your brand can contribute meaningfully and authentically.
Tags: Culture
Making Memories: How Events Can Be Redefined
If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.
Tags: Media & Stories
A Look Back: CTV Conversations from Advertising Week 2024
Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids
Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his role, the challenges facing advertisers, and AI’s role in it all. By R. Larsson, Advertising Week Why did you join Greenbids and what sets the company apart from others in the space? Greenbids was the perfect opportunity to combine two…
Tags: Tech
As US Display Advertising Takes a Turn Towards Quality, Good Things Happen
You Don’t Have to be BRAT, but You Do Need Real Personality
People want brands with personality because they are craving the real and the human. In the increasingly technological age, our humanness is the antidote and people feel that. Let your humanness shine through, maximally.
Tags: Media & Stories
The Rise of Gaming in Advertising: Insights from Industry Leaders on Growth, Challenges, and Opportunities
Leading AdTech vendors have also branched out into gaming, offering everything advertisers are used to from other digital advertising channels, from fraud prevention, viewability, and enhanced targeting to attention, attribution, and brand lift studies.
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